With the Melbourne Cup less than two weeks away, hat lovers around the world are waiting in anticipation to see what amazing millinery styles will be on display at Australia’s premier racing and fashion event.
Myer Fashions on the Field at Flemington Racecourse is not only an undisputed institution of the Melbourne Cup Carnival, it has established its place as Australia’s largest and most prestigious outdoor fashion event. It continues to grow in prestige and stature and today attracts media attention and celebrity judges from around the world.
The competition was first staged in 1962 in a bid to attract more women to the races, with the object of ‘finding the smartest dressed women at the Carnival within economic restraints’. There were initially three categories for ladies – for outfits that had cost £30 and under, and £50 and over; and a category for Most Elegant Hat.
During its colourful history, Myer Fashions on the Field has undergone many developments but the competition’s basic premise remains: an opportunity for the fashion industry to showcase its wares and for women and men to indulge in their passion for fashion. Heats and finals now stretch across the Melbourne Cup Carnival, staged in a two-story enclosure inspired by the fashion runways around the world which offers an enhanced contestant and VIP experience and greater public viewing.
Registrations are now open for the Myer Fashions on the Field competitions at the 2015 Melbourne Cup Carnival. The deadline for online registrations is October 28 – click here for more details.