Here is the Iceland’s Christmas TV advert that has been banned.
Read the press release below.
Hello,
Our Christmas TV advert has been banned
As an Iceland customer, you’re probably aware we committed to removing palm oil from our own label food range by the end of 2018.
We decided to do something different with our Christmas advert this year and continue to raise awareness of rainforest destruction caused by palm oil production, and its devastating impact on the critically endangered orangutan.
However, it has been ruled our advert is not allowed to appear on TV alongside other supermarkets on the grounds of political advertising.
You can watch our advert across our social media channels and on our website iceland.co.uk/environment and see why we want to offer our customers a Rang-Tan friendly Christmas – without palm oil.
Following a year of leading the retail industry in sustainability initiatives, we decided to do something different with our Christmas advert and continue to raise awareness of rainforest destruction caused by palm oil production, and its devastating impact on the critically endangered orangutan.
However, it has been ruled our advert will not appear on TV alongside other supermarkets as it was banned by advertising regulations on grounds of political advertising.
Find out more about our ‘No Palm Oil’ Christmas range by visiting Iceland online and searching for products using the ? icon or by looking for the green ‘No Palm Oil’ badge on our products in store.
