According to a post on Pi Productions Facebook Page, they need Arts and Crafts Maker who probably started with a hobby for the show.
From the screenshot.
Pi Productions are making an exciting new documentary series about the popular world of Arts and Crafts. The documentary follows passionate British makers working in popular crafts.
The series is not a competition; it follows enthusiastic crafters who probably started with a hobby and love it so much they are now semi-professional or professional, in order to inspire viewers to develop their own skills and passions for popular crafts.
If you’d like to know more, please email email@example.com or call 0203 761 4590.