In line with the Paradigm shift hitting the creative industry, Singer and JOANN stores launch new technology “reinventing the sewing pattern process” using artificial intelligence

According to a post by GlobalWire, JOANN and Singer® Sewing Brand have announced a Joint Venture to Invigorate the Sewing & Craft Industry and Reimagine the Way People Create.

Read the press release

HUDSON, Ohio, Dec. 02, 2021 (GLOBE NEWSWIRE) — JOANN, the nation’s category retail leader in fabrics and sewing and one of the fastest-growing players in crafts, and SINGER® sewing brand, one of the brands under SVP Worldwide, the world’s leading consumer sewing company, announced the formation of a joint venture that will revolutionize the way people create and utilize sewing and craft patterns. The joint venture will launch products and services with patented technology that literally reinvents the sewing pattern process, making them easier to use and accessible anywhere and at any time.

The joint venture will launch in 2022. The products and related services will be sold initially domestically through various channels, including a direct-to-consumer model, at all JOANN store locations, and through Singer’s robust dealer network that extends throughout the United States and to nearly 180 other countries. The joint venture will be led by Stacey Weller, a veteran in the sewing and craft industry, and will be based at SVP Worldwide’s headquarters outside of Nashville, Tennessee.


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