Designers in “split affection mode” as Canva acquires Affinity

Affinity by Serif has been acquired by Canva. Below is the statement from Ashley Hewson, the CEO of Affinity.

Read the press release

An exciting announcement from our CEO Ashley Hewson

To our amazing Affinity community,

Today marks a momentous new chapter in our journey together.

I am thrilled to announce that Affinity is joining the Canva family.

This is a moment of great excitement, anticipation, and profound gratitude for all of you who have been part of our story so far.

We know that those of you who’ve put your faith in Affinity, some since we launched our very first Mac app, will have questions about what this means for the future of our products. Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish. We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable.

None of that changes today.

In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels. Their extra resources will mean we can deliver much more, much faster. Beyond that, we can forge new horizons for Affinity products, opening up a world of possibilities that would never previously have been achievable.

Canva’s revolutionary approach to design democratisation and commitment to empowering everyone to create aligns perfectly with our core values and vision. This union is a testament to what can be achieved when two companies that share a common goal of making design accessible and enjoyable for everyone come together.

I want to express my deepest gratitude to our incredible Affinity team. Your passion, dedication, and relentless pursuit of excellence have been the driving force behind our success so far, and I can’t wait to continue this journey with you all.

To our loyal users and the creative community, your support and feedback have been invaluable, we hope this this FAQ will answer many of your questions.

You’ve inspired us to push boundaries and continuously improve, and we’re excited to embark on this new chapter together.

You helped us start a movement.

Today, that movement becomes a revolution.

With heartfelt thanks,

Ashley Hewson