Pantone is presenting a series” color palette that pop” by interviewing some expert in successful brands.
From the screenshot.
Color Palettes That Pop Series | Nickelodeon
To explore the role of color in developing captivating packaging, Pantone is tapping the expertise of some very successful brands and design agencies.
We’re asking them to share their strategies and processes for palette building, as well as how, when, and why they incorporate color in their designs.
Our first installation starts with Gerald Yarborough, Global Creative Group Art Director for Viacom / Nickelodeon Consumer Products.
In this Q&A, Gerald shares his successful experience directing hard and soft line color palettes that pop for Nickelodeon.
