Why I Gave Up Thousands of Followers and Started Over – April Bowles-Olin

april bowle olin

April Bowles-Olin spent three years building a successful wedding blog, but one misstep cost her thousands of blog readers.

On the CreativeLive Blog, April Bowles-Olin details her experience and how you can avoid making the same mistake.

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One mistake could cost you everything.

It did for me.

My misstep cost me thousands of blog readers and a side income of about $450/month in ads and sponsored posts.

Keep reading to find out what happened so you don’t make the same mistake.

When I first stumbled upon blogging over nine years ago, I knew blogging would be my next personal adventure.

I have a love of writing that runs deep through my veins, and I was already setting my alarm clock for 5am every morning (yikes!) to spend two to three hours immersed in writing before leaving for my day job as a family therapist.

I craved a way to get my writing in front of people. Blogging seemed like the best answer.

Because I was planning my wedding at the time, I started a blog about weddings, sharing color palettes, DIY ideas, and more.

All you once-upon-a-time brides know that you can’t use at least 95% of the fun ideas you come across while planning your own wedding.

You only toss one bouquet. You only slice into one wedding cake. You only slide one wedding band onto your spouse’s finger.

I thought a wedding planning blog would allow me to do something I loved (writing) while sharing all the ideas I couldn’t use for my wedding.

It seemed like the easiest, most logical topic.

But, I made a ginormous mistake that cost me over three years of work: I didn’t think long-term.

Please visit the creativelive blog to read more.