Help Innocent make this the biggest BIG KNIT ever as they extend the hats deadline to 31st of July 2017

Innocent has extended the hats submission deadline to 31st of July 2017.

Read the press release.

This year innocent wants to make raise, even more, money for the good guys at Age UK so they’ve set a target of securing 2,000,000 hats. They’re just over halfway in their campaign but still have a little way to go to make this all possible. Every little hat matters, so even if you‘ve only got time to knit one or two, they’d massively appreciate it. They‘ll all add up to making a big difference. innocent would love your help, so please don’t put away those needles just yet!

Innocent are excited to announce their deadline has been extended to 31st of July. Make sure you send your hats through to Fruit Towers, 342 Ladbroke Grove, W10 5BU with a little bit of information about yourself and they’ll send a little thank you. 

Innocent teamed up with The Knitting & Stitching Show exhibitors Wool & the Gang to make this handy ‘how to’ video. Let Creative Director Jade Harwood take you through making your very own Teeny Tiny Zion Lion Pom hat.

Feeling crafty?  Hop online to check out #bigknit and the innocent patterns page where you’ll inspiration for all levels of natty knitting. ‘Woolter Melon’ hat anyone?

For every be-hatted smoothie bottle innocent sells, 25p goes to Age UK to help older people stay warm and well through winter. Please visit for more information on how to get involved.

The colder months can be especially difficult for a lot of people. But thanks to knitters like you, innocent have raised over £1.9 million so far. That‘s £1.9 million going towards vital bits like blankets, heaters and warm clothing for older people when they need it most.


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