Tesco has taken off its Clubcard poster\ advert featuring Mel- B, Scary Spice, after she called the CEO of Tesco on Social Media.
Mel B posted a picture of Tesco Clubcard campaign advert/poster featuring her on Instagram and asked the CEO of Tesco to contact her(see the screenshots below).
From the screenshot.
Officialmelb (Scary Spice Mel b):
Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.
Officialmelb (Scary Spice Mel b):
For the record, I just want to let everyone know about my Tesco Clubcard Plus involvement because there has been soo much fuss about it and soo many unfounded rumours. There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image.
I did this campaign for Women’s Aid to raise awareness and to raise funds. There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing. Women’s Aid sadly lost funding a few weeks ago which was why I decided to do this campaign. I’m really pleased that Tesco understands how important Women’s Aid is to me, and has agreed to match my fee in donation to the charity.
This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas. This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco. @womens_aid @tescofood
