Aldi uncovers 10 things about itself you never knew

Aldi reveals ten(10) things people didn’t know about it.

Read the press release.

10 things you didn’t know about Aldi

Even if you’re a regular customer, you might be surprised to learn about our ethical credentials, Fairtrade partnerships, approach to discounts and our very clever shop floor secrets. Here are just 10 things you didn’t know about Aldi.

1. A fair price for everyone

We believe that access to affordable fruit and veg is a right, not a privilege. This is where our Super 6 offers come in! This includes 6 fruits and vegetables at super low prices every week, ensuring our customers can stay healthy for less. However, you might like to also know that we cover the cost of this, so our suppliers are never affected.

2. Meals for all

Working with the Neighbourly programme has helped us donate over 4 million meals to children’s clubs, homeless shelters and food banks. And, as the official supermarket partner of Team GB, we provide athletes with vouchers to spend on fresh food in store helping to fuel their journeys to the Olympic Games.

3. Supporting young people with cancer

Since 2017, we’ve partnered with the Teenage Cancer Trust and pledged to raise £5 million in the next five years to support their vital work. In 2019, we reached the £4 million mark. If you want to help, please look for fundraising materials in your local store and let’s reach the £5 million mark together!

4. There’s a secret to those super-fast checkouts…

Regular customers will notice that they spend a lot less time at the tills, and this is down to a very simple, but brilliant reason. Instead of one bar code on each item, the majority of our products have multiple bar codes printed around the packaging, making the swiping a much quicker process. Genius!

5. Extra pennies for parents

Did you know we sell more own-brand nappies than any other supermarket? That’s because our Mamia nappies are dermatologically tested, hypoallergenic and accredited by the Skin Alliance. Also, our Mamia range is designed with clever tech like the Ultra Dry Air System™ that keeps your baby dry and comfortable for longer and at an incredible price. They’re also award-winning and great value too. Amazing, right?

6. Cruelty free credentials

You’ll be pleased to know that all of our own brand beauty and household cleaning products are not tested on animals, meaning you can shop with confidence and without checking every label. In fact, we are one of only four UK supermarkets to gain the Leaping Bunny certification for its cruelty free products.

7. Everything’s coming up roses

In 2014, working with Herburg Roses, we gained Fairtrade certification and have been sourcing Fairtrade roses ever since. This means we pay an additional 10 per cent on top of the supplier’s cost price. This is paid as a Fairtrade Premium to benefit the workers and their families. Plus, we have pledged to invest £200,000 over 4 years in a programme to empower the women who grow their Fairtrade roses, enabling them to learn skills like leadership and project management.

8. Kevin the Carrot is a cultural icon

You’ll recognise Kevin the Carrot as the adorable little star of our Christmas advertising campaigns. And he’s become so popular that the soft toy Kevins, available in store and online each year, always sell out across the UK. But even more impressive is that in the run-up to Christmas 2018, Kevin the Carrot was Googled more times than Father Christmas!

9. Halloumi heaven

Everyone loves halloumi. But Aldi customers love it more than anyone else, as Aldi UK actually sells more halloumi than anyone else in the world. Around 20,000 packs are sold every day across our 874 UK stores.

10. Best of British

We have always championed the best of British and we have a network of suppliers across the UK providing award-winning produce. In fact, our core range of fresh meat, eggs, milk, butter and cream is 100 per cent British, so you’ll always know exactly where your everyday groceries have come from.


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